About us
Our Mission - Unity Adventure Resort
At Unity Adventure Resort, we believe in the power of connection, community, and entertainment to transform lives. Our mission is to build joy and stability by combining world-class entertainment with programs that provide housing, food, medical care, and support for families.
Our Vision
We envision a world where theme parks don’t just entertain — they build housing, feed families, and create opportunity for all.
Integrated Resort Components
Theme Park
Featuring a variety of rides and attractions, including high-speed LSM roller coasters, chain lift roller coasters, family coasters, flat rides, kiddie rides, themed areas, water rides, and dark rides. 20 attractions total.
Hotel & Movie Theater
A luxurious hotel with over 3,000 guest rooms and a state-of-the-art movie theater providing an immersive cinematic experience.
Family Fun Center
A dedicated area offering indoor and outdoor activities for families, including play areas, recreational facilities, and family-friendly attractions.
Water Park
The largest water park in the world, featuring major water attractions, slides, wave pools, lazy rivers, and kids' play areas.
Community Center
Features a concert hall, event spaces, a gym, and Counseling and Support Services, providing essential recreational and wellness facilities for visitors and the local community.
Unique Attributes & Description
Intergalactic Theming
A fully immersive, futuristic experience with galactic-themed lands and attractions, creating a unique narrative
Innovative Ride Concepts
Features advanced, thematically-driven coasters like Quantum Transmission, blending technology and storytelling.
High-Profile Partnerships
Collaborations with influencers , adding marketing power through social media outreach and branding.
All-Season Dome Facility
The resort is enclosed in a weatherproof dome, enabling year-round operations without weather disruptions.
Unity as a Brand
Focuses on community, togetherness, and diversity, with strong brand messaging symbolizing shared experiences.
Sustainability & Innovation
Incorporates green energy initiatives and eco-friendly operations, showcasing a sustainable business model.
Membership-Driven Model
A tiered membership structure (Basic, Silver, Gold, VIP) offering exclusive benefits and a stable revenue stream.
Multi-Experience Resort
Includes a luxury hotel, fun center, and movie theater, making it a complete destination for families and visitors.
Community Center
Includes a concert hall, event spaces, a gym, and counseling & support services, making the resort a hub for community wellness and social engagement.
What We Offer
From state-of-the-art thrill rides and immersive themed lands to concert venues, event spaces, and community services, Unity Adventure Resort is designed to serve Michigan as a hub for entertainment, connection, and community support. Whether you’re seeking adrenaline-pumping excitement, a fun family outing, or a peaceful place to connect with others, we have something for everyone.
Our Approach
We are committed to:
Creating a sustainable and innovative entertainment ecosystem that serves our visitors and the surrounding community.
Providing a safe, inclusive, and welcoming environment for all.
Supporting local communities Unity 10 support services, event venues, and year-round activities.
Our Team
Unity Adventure Resort is brought to life by a passionate team of professionals, led by Founder and Chairman Lamar Cole, who has dedicated his life to creating a place that brings joy and unity to millions. Guided by experienced professionals in design, operations, and community engagement, our team is united by a common purpose: to inspire and connect people from all walks of life.
Lamar Cole
Chairman & Founder
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Entrepreneur, Owner of King Cole Luxury Eyewear
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General Motors Factory Zero Body Shop Maintenance Group Leader (Supervisor)
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Has 15+ years industrial maintenance experience
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Mentored by Paul Glantz Chairman Emagine Theaters
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IAAPA Member
Dave Wenner
Vice Chairman & Chief Operating Officer
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Former Director of Revenue at Indiana Beach Amusement Resort
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25+ years Industry Experience
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Former Director of Gaming Revel & Roll
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Former Director of Food & Beverage at Splash Universe
Why Unity Adventure?
At Unity Adventure Resort, we’re more than just a destination; we’re a movement. By visiting or becoming a member, you’re not only embarking on an incredible adventure but also helping to support a vision that empowers communities and redefines entertainment for generations to come.
Get Involved
Join us on this incredible journey as we build Unity Adventure Resort into a world-class destination. Whether as a member, donor, or visitor, your support helps us bring our vision to life. Together, we can create something extraordinary.
Welcome to Unity Adventure Resort — where community meets adventure.