About us
About Us - Unity Adventure Resort
At Unity Adventure Resort, we believe in the power of connection, community, and entertainment to transform lives. Our mission is to create a one-of-a-kind non-profit destination that brings people together to experience the thrill of adventure, the joy of discovery, and the comfort of unity. Designed as a fully immersive entertainment resort, Unity Adventure is more than just a theme park — it’s a place where dreams come to life.
Our Vision
Unity Adventure Resort is built on the foundation of unity and inclusion, blending world-class attractions, community spaces, and cutting-edge innovation. We aim to redefine what it means to bring people together by providing unforgettable experiences that celebrate creativity, collaboration, and adventure.
Integrated Resort Components
Theme Park
Featuring a variety of rides and attractions, including high-speed LSM roller coasters, chain lift roller coasters, family coasters, flat rides, kiddie rides, themed areas, water rides, and dark rides. 20 attractions total.
Hotel & Movie Theater
A luxurious hotel with over 3,000 guest rooms and a state-of-the-art movie theater providing an immersive cinematic experience.
Family Fun Center
A dedicated area offering indoor and outdoor activities for families, including play areas, recreational facilities, and family-friendly attractions.
Water Park
The largest water park in the world, featuring major water attractions, slides, wave pools, lazy rivers, and kids' play areas.
Community Center
Features a concert hall, event spaces, a gym, and Counseling and Support Services, providing essential recreational and wellness facilities for visitors and the local community.
Unique Attributes & Description
Intergalactic Theming
A fully immersive, futuristic experience with galactic-themed lands and attractions, creating a unique narrative
Innovative Ride Concepts
Features advanced, thematically-driven coasters like Quantum Transmission, blending technology and storytelling.
High-Profile Partnerships
Collaborations with influencers , adding marketing power through social media outreach and branding.
All-Season Dome Facility
The resort is enclosed in a weatherproof dome, enabling year-round operations without weather disruptions.
Unity as a Brand
Focuses on community, togetherness, and diversity, with strong brand messaging symbolizing shared experiences.
Sustainability & Innovation
Incorporates green energy initiatives and eco-friendly operations, showcasing a sustainable business model.
Membership-Driven Model
A tiered membership structure (Basic, Silver, Gold, VIP) offering exclusive benefits and a stable revenue stream.
Multi-Experience Resort
Includes a luxury hotel, fun center, and movie theater, making it a complete destination for families and visitors.
Community Center
Includes a concert hall, event spaces, a gym, and counseling & support services, making the resort a hub for community wellness and social engagement.
What We Offer
From state-of-the-art thrill rides and immersive themed lands to concert venues, event spaces, and community services, Unity Adventure Resort is designed to serve Michigan as a hub for entertainment, connection, and support. Whether you’re seeking adrenaline-pumping excitement, a fun family outing, or a peaceful place to connect with others, we have something for everyone.
Our Approach
We are committed to:
Creating a sustainable and innovative entertainment ecosystem that serves our visitors and the surrounding community.
Providing a safe, inclusive, and welcoming environment for all.
Supporting local communities through our integrated counseling and support services, event venues, and year-round activities.
Our Team
Unity Adventure Resort is brought to life by a passionate team of professionals, led by Founder and Chairman Lamar Cole, who has dedicated his life to creating a place that brings joy and unity to millions. Guided by experienced professionals in design, operations, and community engagement, our team is united by a common purpose: to inspire and connect people from all walks of life.
Lamar Cole
Chairman & Founder
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Entrepreneur, Owner of King Cole Luxury Eyewear
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General Motors Factory Zero Body Shop Maintenance Group Leader (Supervisor)
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Has 15+ years industrial maintenance experience
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Mentored by Paul Glantz Chairman Emagine Theaters
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IAAPA Member
Dave Wenner
Vice Chairman & Chief Operating Officer
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Former Director of Revenue at Indiana Beach Amusement Resort
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25+ years Industry Experience
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Former Director of Gaming Revel & Roll
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Former Director of Food & Beverage at Splash Universe
Why Unity Adventure?
At Unity Adventure Resort, we’re more than just a destination; we’re a movement. By visiting or becoming a member, you’re not only embarking on an incredible adventure but also helping to support a vision that empowers communities and redefines entertainment for generations to come.
Get Involved
Join us on this incredible journey as we build Unity Adventure Resort into a world-class destination. Whether as a member, donor, or visitor, your support helps us bring our vision to life. Together, we can create something extraordinary.
Welcome to Unity Adventure Resort — where community meets adventure.